Nick Graves is CEO at Aquilla Europe, a pan-European technology consultancy based in the UK. He began his career with Xerox, before joining Apple, where he spent more than two decades in a range of senior European marketing and business development roles. His particular focus was, and remains, the Apple ecosystem, which he helped evolve through the Mac, iPod and iPhone platforms, working with developers, vendors, distributors and retailers across Europe. With Aquilla Europe, Nick continues his focus on this ecosystem, applying his experience to guide and mentor organisations seeking understanding and success with Apple’s expanding suite of platforms.