Kelly is Bluetooth SIG’s regional membership manager for EMEA and provides guidance on how to get Bluetooth enabled products from development to market. She has managed the 300% growth of member companies in EMEA since 2008, and has helped guide the adoption of Bluetooth technology into new verticals such as wearables, smart home and smart industry. Kelly has over 20 years of experience in marketing, program management and communication, and has been in wireless for 8 years.