Arthur Baanders has served information technology companies for over 25 years. He has a long experience with business development of software packages, documentary information systems and ERP- and outsourcing solutions. International experience was build up during his period working as business development manager EU for SSI (a subsidiary of the Shell Group), working with a digital home lifestyle company that sold solutions to national and international project developers as well as consumers and as coordinator of the work for Parks Associates in Europe as EU Research Director. From his own agency Digital Home Lifestyle, he works for various international smart home companies. Arthur holds a master’s degree in business economics from the University of Amsterdam.